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Starting a catering business, let alone a successful one, is definitely not easy. Becoming a successful caterer needs a certain level of expertise, excellent communication and management skills, as well as outstanding time and staff management. If you're aspiring to be an event caterer in the near future, here are some pointers to help you out.
First step would be to prepare yourself to be a caterer. This means knowing about this industry, how it works, and the various types of opportunities you can explore or specialize in. This is also about taking advantage of career training opportunities to further improve your food presentation style and understanding of different skills needed in the business. Apart from career orientation and seminars, you can also gain experience through volunteer work or by having yourself employed by a reputable caterer in your area. Having personal experience in this industry will also help you learn more about how to deal with clients and present your catering expertise, as well as how to deliver the kind and quality of service expected from you. Make sure to take note of contacts and recommendations you'd likely get along the way as these will be helpful when starting out your own business later on.
Next, remember that starting a catering business is not just about planning the menu – it's definitely way more complicated than that. Since there are different types of catering you can offer, decide on particular kinds of service and events you'd like to focus and specialize in. The menu and food presentation will also largely depend on the types of events you choose to cater with. When planning prices, service charges, and costs of catering packages, though, it will help if you can take a look at current standard pricing in the market. Of course, fees charged by a company will likely depend on their level and areas of expertise, as well as their particular reputation in the industry.
No matter what type of events you choose to focus on, you'd still need basic equipment and catering supplies. Some of the things you'll surely need are commercial refrigeration or freezer for your supplies, as well as tableware, linens, trays, and different storage and kitchen utensils. You don't have to buy all the stuff you need right away: if you're pressed with money or looking for ways how to manage your resources more efficiently, renting equipment or buying second-hand items is a great idea. As for your professional kitchen, you can always start with your own at home, but be sure to apply for the necessary license and permits. To ensure that you'll be making the most of space and available kitchen utensils, renting commercial kitchens is also a practical idea.
Apart from the clients themselves, you also need to be concerned about your suppliers. Ask around for reputable food and spice suppliers you can work with, someone who can provide you with quality supplies with fast and reliable turnaround time. Even if you're starting small, you'd also need to hire hardworking staff – they can be all-around servers (during events) and helpers when preparing the food.
Last but not the least is marketing your catering business. Depending on the image you prefer to project, think of a business name that is unique, creative, and leaves a good-sounding impression to customers. You can also start promoting your business through your social circle – remember that good words and recommendations from people can go a long way in this type of industry. And of course, always value the various contacts you would encounter along the way: these can bring in more clients or help you reach your business goals faster later on.
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