Thursday, February 26, 2015

Food Business Startup Pointers

Photo credit: www.audio-luci-store.it via Flickr

Starting a catering business, let alone a successful one, is definitely not easy. Becoming a successful caterer needs a certain level of expertise, excellent communication and management skills, as well as outstanding time and staff management. If you're aspiring to be an event caterer in the near future, here are some pointers to help you out.
First step would be to prepare yourself to be a caterer. This means knowing about this industry, how it works, and the various types of opportunities you can explore or specialize in. This is also about taking advantage of career training opportunities to further improve your food presentation style and understanding of different skills needed in the business. Apart from career orientation and seminars, you can also gain experience through volunteer work or by having yourself employed by a reputable caterer in your area. Having personal experience in this industry will also help you learn more about how to deal with clients and present your catering expertise, as well as how to deliver the kind and quality of service expected from you. Make sure to take note of contacts and recommendations you'd likely get along the way as these will be helpful when starting out your own business later on.
Next, remember that starting a catering business is not just about planning the menu – it's definitely way more complicated than that. Since there are different types of catering you can offer, decide on particular kinds of service and events you'd like to focus and specialize in. The menu and food presentation will also largely depend on the types of events you choose to cater with. When planning prices, service charges, and costs of catering packages, though, it will help if you can take a look at current standard pricing in the market. Of course, fees charged by a company will likely depend on their level and areas of expertise, as well as their particular reputation in the industry.
No matter what type of events you choose to focus on, you'd still need basic equipment and catering supplies. Some of the things you'll surely need are commercial refrigeration or freezer for your supplies, as well as tableware, linens, trays, and different storage and kitchen utensils. You don't have to buy all the stuff you need right away: if you're pressed with money or looking for ways how to manage your resources more efficiently, renting equipment or buying second-hand items is a great idea. As for your professional kitchen, you can always start with your own at home, but be sure to apply for the necessary license and permits. To ensure that you'll be making the most of space and available kitchen utensils, renting commercial kitchens is also a practical idea.
Apart from the clients themselves, you also need to be concerned about your suppliers. Ask around for reputable food and spice suppliers you can work with, someone who can provide you with quality supplies with fast and reliable turnaround time. Even if you're starting small, you'd also need to hire hardworking staff – they can be all-around servers (during events) and helpers when preparing the food.

Last but not the least is marketing your catering business. Depending on the image you prefer to project, think of a business name that is unique, creative, and leaves a good-sounding impression to customers. You can also start promoting your business through your social circle – remember that good words and recommendations from people can go a long way in this type of industry. And of course, always value the various contacts you would encounter along the way: these can bring in more clients or help you reach your business goals faster later on.

Monday, February 23, 2015

Maximizing Mileage for Your Catering Startup

Photo credit: matchfitskills via Flickr

Running a catering business is either a difficult occupation or a fulfilling endeavor: it all depends on how you decide to handle the difficulties that accompany the business. It's more productive than dealing with a restaurant, particularly in the event that you have a low overhead capital and you need to amplify accessible assets. What would you be able to anticipate from the catering business? Chaotic calendars, demanding customers, and securing operation permits from all the regions you'll work in. And these are simply a couple of the concerns you'll need to stress over. Profitable industries are breeding grounds for competition, so you should expect plenty of small-time outfits, heavyweights, even restaurateurs running their own deals to cover for slack.

Planning Marketing Campaigns
You'll be able to stand out on the off chance that you promote appropriately. Numerous cooks concentrate excessively on their operations that the significance of marketing is ignored. You must think about marketing your brand as a venture, one which pays off over the long haul. Any exposure is beneficial to a mobile business like yours. This can help you string along clients as you service events and occasions along your area of coverage. Obviously, the extent is all up to you, and you can cover the whole state in case you're eager to head out that far to expand business. Note that you're going to secure grants or permits to work on every occasion you go to, and the health and safety standards may also vary widely across locations.

Social Engagement gets more Mileage
One surefire method for drawing in interest is to be socially engaged with various communities. It's true that profit is a priority in a catering business, but you'll have to invest in charity once in a while -- pay it forward to your community. You'll get media mileage if you choose the right charities or institutions, those which bring in as many locals as possible. You can't envision the system of referrals you'll get just by word of mouth, and the quality of your service will be established once the wave of clients comes in.

Ads through Diverse Media
Ads may be as straightforward as printed supplies and shirts to vehicle decals, and you can likewise post promotions on local publications during peak periods of the year. You'll get more mileage with specialty magazines, however: those concentrated on the sort of occasions you represent considerable authority in. Newspapers and local directories cater to various demographics, and you may not pull in the type of clients that bring in business. Professional service should be incorporated into your image, and it has to be reflected in your advertisement campaigns, in your printed items, and especially in your website. A website is considered a necessity nowadays, and chances are potential clients get a good feel of what you have to offer by browsing through your website, check out your terms and variety of service.

Minimize costs for profit
You must genuinely consider organizations with suppliers and sponsors, once you've developed a customer base for your business. Associations can help you fund operation expenses, for example, rented equipment or wages for your wait staff, chefs, and delivery personnel. The cost of rented equipment is a significant part of your overhead expenses, but you can check out essential catering equipment like refrigerators online at Getprice that suit your budget and needs.  Cost-efficiency is the primary characteristic of the catering business; maximize your revenues, minimize costs for profit.